Remembering to be kind is one of the single most impactful things a person can do to improve the quality of life for themselves and those around them.

This September I will be swimming 1 mile in the cool waters of Londons serpentine as a reminder that it’s cool to be kind.

I will be swimming without a wetsuit to feel the full force of the cool water temperature, and I will be raising money for small acts of kindness.

A charity that provides a way to spread kindness to those in need of it with whatever you can afford.

Alistair Ridley